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This is why you like shopping at Ikea!

This is why you like shopping at Ikea!

Let’s start from a… cake. In the 1950s, ready-make cake mixes appeared in supermarkets. The product was expected to be a hit as it was extremely quick to prepare. There was very little interests in the product. Research has shown that that customers found this solution too easy.

medialei ads psychology behavioral economic marketing neuromarketing consumer psychology

medialei ads psychology behavioral economic marketing neuromarketing consumer psychology

medialei ads psychology behavioral economic marketing neuromarketing consumer psychology

medialei ads psychology behavioral economic marketing neuromarketing consumer psychology

medialei ads psychology behavioral economic marketing neuromarketing consumer psychology

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