Brief & Objectives
SolarGrid, a solar energy solutions provider, aimed to establish a reliable pipeline of 150 qualified leads per month. Their primary goal was to target environmentally conscious homeowners while keeping lead generation costs manageable.
Challenges
The main challenge was identifying and reaching homeowners interested in renewable energy. Additionally, the campaigns needed to highlight SolarGrid’s unique value proposition in a competitive market.
Our Solution
We developed audience segments tailored to environmentally conscious homeowners and emphasized the financial and environmental benefits of solar energy in ad creatives. The campaigns utilized lookalike audiences to expand reach while maintaining lead quality. Continuous optimization ensured steady performance and cost-efficiency.
Results
The campaigns consistently delivered 150 qualified leads per month. By maintaining a low cost-per-lead, SolarGrid achieved sustainable and scalable lead generation.