Brief & Objectives
Grande Optique, a premium optician, sought to attract 288 prospective customers within two months. The focus was on driving leads for eye tests and sales of stylish, high-quality eyewear.
Challenges
Reaching individuals who needed eye care but had not yet considered Grande Optique as their provider was a key challenge. Additionally, positioning the brand as a premium yet approachable option required thoughtful messaging.
Our Solution
We targeted local audiences with interests in healthcare and fashion, focusing on demographics likely to require eyewear or eye exams. Ad creatives highlighted promotions such as discounts on eye exams and luxury eyewear collections. We continuously refined targeting and messaging to appeal to the most responsive groups.
Results
The campaign generated 288 leads in two months, ensuring Grande Optique had a strong and qualified pipeline of potential customers.