Brief & Objectives
ScanExpert, a medical clinic offering diagnostic imaging, sought to generate 1049 inquiries within two months to boost their patient pipeline. Their goal was to drive cost-effective leads while building trust with prospective patients.
Challenges
Reaching individuals actively seeking medical services was a significant challenge. Additionally, ensuring that the ad creatives conveyed trust and professionalism was critical for encouraging inquiries.
Our Solution
We used demographic and behavioral data to target individuals searching for healthcare services. The ad creatives emphasized ScanExpert’s expertise and professionalism, with direct call-to-actions like "Book Your Scan Today" to drive conversions. The campaigns were continuously monitored and optimized to ensure efficient spending and maximize results.
Results
The campaign successfully generated 1049 inquiries in two months, with high engagement from the target audience. The cost-efficiency of the campaigns allowed for sustainable lead generation and growth.