Brief & Objectives
Fabrik Home, an online interior design brand offering a wide range of home furniture, has approached us to drive online sales through Meta's advertising channels.
Their primary goal is to maximize conversions by integrating product catalogs and optimising campaigns for add-to-cart actions, ultimately increasing ROAS and ROI through highly targeted ad campaigns.
Challenges
Executing an effective online sales strategy for Fabrik Home presented several key challenges:
- Targeting the right audiences: Fabrik Home needed to pinpoint and create customised ad audiences aligning with their ideal customer profiles for home furniture and interior design products.
- Encouraging add-to-Cart actions: Creative ad designs and persuasive calls-to-action were essential to motivate ad viewers to add products to their online shopping carts.
- Optimising product catalog integration: Seamless integration of product catalogs into ad campaigns required meticulous optimisation to showcase a diverse range of offerings and drive conversions.
- Efficiency & sustainable growth: Achieving a low cost per add-to-cart action was crucial to ensure affordable customer acquisition costs and facilitate long-term scalability of the online sales campaigns.
Our Solution
To drive online sales and maximize conversions, our tailored approach focused on integrating product catalogs and optimizing campaigns for add-to-cart actions.
We meticulously segmented our targeting, drawing insights from Fabrik Home's customer base to create customized audience segments. These segments were strategically crafted to target high-potential groups such as homeowners, interior design enthusiasts, and individuals seeking quality home furniture solutions.
Our ad creatives were meticulously optimized to showcase Fabrik Home's diverse range of products, emphasizing their quality and versatility. Clear calls-to-action, such as "Shop Now" or "Explore Our Collection," were implemented to encourage viewers to engage and add products to their online shopping carts.
Continuous refinement of targeting, creatives, and delivery through strategic A/B testing and measurement enabled us to identify and capitalize on the most effective approaches, driving sustained growth in online sales and enhancing Fabrik Home's ROAS and ROI.
Results
Fabrik Home's online sales campaigns delivered exceptional outcomes, characterized by remarkable cost-eciency and robust engagement metrics.
Through meticulous implementation of product catalogs and continuous optimization, we achieved:
- A total of 544 add-to-cart actions, indicating a strong user intent and a keen interest in Fabrik Home's product oerings.
- Within the first day, we successfully recovered 6 purchases from abandoned carts, underscoring the eectiveness of our remarketing strategies.
- An impressive click-through rate (CTR) of 5.88%, reflecting the resonance and engagement of our ads with the target audience.
- Remarkably, the average cost per add-to-cart action stood at just $0.85, arming the aordability and eectiveness of our campaigns.
- By leveraging precise audience segmentation, compelling ad creatives, and continuous optimization, we maximized the impact of our campaigns, ensuring they resonated with the most receptive audience segments.
- Persuasive calls-to-action and optimized product listings prompted users to take action, culminating in a consistent influx of conversions and sustained growth in online sales for Fabrik Home.
