Brief & Objectives
Amber-Term, a company specializing in heating and sanitary equipment, wanted to generate a high volume of qualified leads by obtaining contact details such as phone numbers and emails. Their goal was to achieve cost-efficient lead generation and build a scalable pipeline.
Challenges
The key challenge was targeting niche audiences such as homeowners, property managers, and businesses in need of heating and water supply solutions. Additionally, creating ads that effectively encouraged users to provide their contact information through lead forms was critical.
Our Solution
We built custom audience segments focused on Amber-Term’s target demographics and optimized ad creatives with strong calls-to-action like "Get a Quote" and "Contact Us Today." Through continuous A/B testing, we refined targeting and creative strategies, ensuring the ads reached the most relevant audiences. Regular monitoring and adjustments further improved lead generation efficiency.
Results
The campaign generated 588 high-quality leads within four months, achieving an average cost-per-lead of just $1.78. Click-through rates ranged from 2.70% to 3.35%, highlighting the effectiveness of the targeting and creatives.
