Brief & Objectives
Casagrill.md aimed to consistently sell 25 premium grills each month while operating on a minimal advertising budget.
Challenges
The primary challenge was generating consistent sales despite limited resources. Additionally, reaching a niche audience of grill enthusiasts required precise targeting to ensure the ad spend was effective.
Our Solution
We identified a specific audience segment of homeowners and cooking enthusiasts interested in outdoor grilling. Ad creatives showcased the unique features of the grills, combined with promotions such as free delivery or discounts. The campaigns leveraged lookalike audiences and retargeting to maximize every advertising dollar spent.
Results
The campaign achieved consistent sales of 25 grills monthly. Despite the budget constraints, the ads effectively drove conversions, ensuring profitability.