We buy because of fear.
The basic human behaviour is to avoid danger. The fear of losing your sight of security is huge, which is often used in different ways by marketing and sales department. 3 examples types of fear most often used in ads.
casestudies
This is why you like shopping at Ikea!
Let’s start from a… cake. In the 1950s, ready-make cake mixes appeared in supermarkets. The product was expected to be a hit as it was extremely quick to prepare. There was very little interests in the product. Research has shown that that customers found this solution too easy.
Supermarket only for volunteers.
Volunteers who want to take part in the consumers behaviour tests wear special glasses worth 20 000 euros and pretend that they are shopping. Thanks to the red dots system, the glasses register every eye movement.
When you are at work and your energy drops.
Imagine you are in the office. It’s almost 3 o’clock in the afternoon. You feel your energy dropping. You go to the vending machine to eat some snack and make it through the day somehow. Sounds familiar?
