Brief & Objectives
Bonitalia.pl, an Italian e-commerce platform specializing in premium food products, approached us with a goal to double their online sales. They sought to attract high-value customers interested in authentic Italian cuisine while maintaining an efficient cost-per-acquisition.
Challenges
The primary challenge was identifying and reaching high-intent customers in a competitive e-commerce market. Additionally, creating visually engaging content that resonated with food enthusiasts was critical for driving conversions.
Our Solution
We implemented a data-driven strategy by creating precise audience segments based on interests in Italian cuisine, premium groceries, and gourmet products. The ad creatives showcased Bonitalia’s authentic Italian offerings and encouraged engagement through compelling calls-to-action. We also launched remarketing campaigns targeting cart abandoners and past website visitors. Through continuous A/B testing, we refined audience segments and optimized ad performance to maximize results.
Results
The campaigns achieved a 150% increase in website traffic, which directly translated into a 100% growth in sales within three months. The low cost-per-acquisition allowed for sustainable growth and scalability.