In the 1970s, the average person saw between 500 and 1,600 ads a day. It is estimated that modern Sapiens see from 4,000 to 10,000 advertising messages per day.
Can you feel the scale of how many organisations are fighting to get our attention?
Facebook ads itself reach 2.11 billion people, while whole Meta and YouTube earn billions of dollars a year for displaying their users’ ads. Ads are among us every day, even if we are not fully aware of it.
Exploring the topic of how advertising works can not only help you become a more conscious consumer, but also sell your product more and better!